Privacy Policy

Last updated: 28 October 2026

This policy explains what personal information ASCENDRA ALTIORA LTD collects when you visit this website or get in touch with us, how we use it, and the choices you have. We aim to keep it short and in plain language.

1. Who we are

This website is operated by ASCENDRA ALTIORA LTD, a company registered in England and Wales under company number 17420957. We are the "controller" of the personal information described in this policy, which means we decide how and why it is used. We handle your information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What information we collect

This website has no contact form, user accounts or comments. We collect information in two ways.

• Information you send us. If you email us, we receive your email address and whatever you choose to tell us, for example your name, your company, your role, and the content of your message.
• Technical information about your visit. When you load this website, the technical systems that deliver it receive standard connection information, such as your IP address, browser type, device type, the pages requested, and the date and time. This is needed to send you the page and to keep the website secure.

Please do not send us sensitive information, such as health details or government identification numbers, in your enquiry. We do not need it to respond.

3. Cookies and tracking

This website does not set cookies for tracking or advertising, and it does not use analytics or advertising tools. The fonts and images used on the pages are part of the website itself and are not loaded from other companies. Our hosting provider may apply technical and security measures needed to deliver and protect the website.

4. How we use your information and our lawful bases

We only use personal information when the law allows us to. The list below sets out each purpose and the lawful basis that applies.

• Responding to your enquiry and telling you about our services. Lawful basis: our legitimate interests in running our business and answering the people who contact us, and, where you ask us to, taking steps before entering into a contract.
• Providing consulting services and managing our relationship with you. Lawful basis: performing a contract with you or your organisation, or our legitimate interests in managing business relationships.
• Keeping the website secure and working properly. Lawful basis: our legitimate interests in protecting our website and systems.
• Meeting legal and regulatory duties, such as accounting, tax and responding to lawful requests from authorities. Lawful basis: legal obligation.

If we contact you about our services, we will do so in line with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), and you can ask us to stop at any time. We do not use your information for automated decision-making or profiling.

5. Who we share information with

We do not sell your personal information. We share it only where needed, with:

• service providers that help us run the business, such as our email provider and our website hosting provider, who act on our instructions;
• professional advisers, such as accountants, lawyers and insurers, where needed to give us advice or services;
• public authorities, regulators or courts, where the law requires or permits it; and
• a buyer or successor, if our business is ever sold or reorganised, who would be bound to protect your information in line with this policy.

6. International transfers

Some of our service providers may process information outside the United Kingdom. Where that happens, we make sure the transfer is protected by an approved safeguard, such as a UK adequacy decision for the destination country, or the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

7. How long we keep information

We keep personal information only as long as we need it for the purpose it was collected for. In practice:

• enquiries that do not lead to a working relationship are kept for a reasonable period and then deleted;
• information about clients is kept for the length of the relationship and afterwards for as long as the law requires us to keep business records, for example for accounting and tax purposes; and
• technical information about visits is kept by our hosting provider for its own standard retention periods.

8. How we protect information

We use appropriate technical and organisational measures to protect personal information against loss, misuse and unauthorised access. No method of sending information over the internet is completely secure, and ordinary email is not end-to-end encrypted, so please keep confidential details in your first message to a minimum.

9. Your rights

Under data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct information that is inaccurate or incomplete;
• ask us to delete your information in certain circumstances;
• ask us to restrict how we use your information in certain circumstances;
• object to us using your information where we rely on our legitimate interests, and object at any time to direct marketing;
• ask for information you gave us to be sent to you or another organisation in a portable format, where this applies; and
• withdraw your consent at any time, where we rely on consent.

To use any of these rights, email us at ascendraaltiora@hotmail.com. We will respond within one month and do not normally charge a fee. We may need to confirm your identity first.

10. Complaints

We would like the chance to put things right, so please contact us first. You also have the right to complain to the UK data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk/make-a-complaint or on 0303 123 1113.

11. Children

This website and our services are intended for businesses and are not directed at children. We do not knowingly collect personal information from children.

12. Links to other websites

If this website links to other websites, we are not responsible for their content or privacy practices. Please read their privacy policies before sharing information with them.

13. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated shown at the top.

14. Contact us

For any question about this policy or how we handle your information, email ascendraaltiora@hotmail.com.